If you sell under more than one brand, LVK supports two account structures: one account with every store connected to it, or a separate account for each brand. The right choice depends on whether you need billing, reporting, and user access separated by brand.
Table of Contents
- Comparing LVK Multi-Brand Account Structures
- Streamlined Approach: One LVK Account for All Brands
- Separate Businesses: One LVK Account per Brand
Comparing LVK Multi-Brand Account Structures
| Area | One account, all brands | Separate account per brand |
|---|---|---|
| Setup | One LVK account with every store connected to it. | A separate LVK account for each brand or store. |
| Orders and products | All orders and products are visible in one account. | Each brand's orders and products stay in that brand's account. |
| Billing | All billing is in one place, but not separated by brand. | Billing is fully separated for each brand. |
| Invoices | All charges appear on one invoice. | Storage and shipping fees appear on separate invoices per brand. |
| Reporting | Shipment reports are consolidated across all brands. | Reports cover one brand at a time. |
| User permissions | Permissions do not prevent Brand A users from seeing Brand B information. | With permissions configured, Brand A users see only Brand A information. |
| Email addresses | One email address works across all connected stores. | The same email address cannot be used on more than one account. |
Streamlined Approach: One LVK Account for All Brands
Create one LVK account and connect every store to it. Choose this structure when you manage all brands as a single business and want consolidated reporting, one invoice, and one login.
User permissions cannot restrict access by brand in a single account. If one team should not see another brand's orders or billing, use separate accounts instead.
Separate Businesses: One LVK Account per Brand
Create a separate LVK account for each brand or store. Choose this structure when each brand needs its own billing, its own invoices, and users who can see only their own brand.
Each LVK account requires a unique email address. Plan a separate login for each brand before you set up the accounts.